THE BRAND KITCHENAID, FOR THE WAY IT’S MADE

“For The Way It’s Made” conveys the philosophy and passion behind the KitchenAid brand. It is the claim that explains the concept – to bring innovation, quality and convenience to every passionate gourmet by transferring techniques adopted in professional kitchens to appliances for domestic use. The iconic Stand Mixer was created by an engineer more than 90 years ago to help bakers mix bread dough. It was so successful, that a smaller model was designed for the home. Throughout its long history, KitchenAid has remained true to its roots as the brand for those who are passionate about cooking and, with each new development, continues to deliver a mix of sophisticated professional technique and iconic design.

Serious About Food

Serious About Food is the epitome of the KitchenAid way of living. Food is energy for our body, but we believe it is much
more. To be serious about food goes beyond the act of cooking. It’s about discovering the world with all our senses,
motivated by the passion for delicious food. 

Professional Performance

KitchenAid has always relied upon the professional world for advice, insight and suggestions when developing its products. Unique not only for this reason but also for its high-quality maufacturing, they will fire up your culinary passion with proven performance.

Whether you’re a beginner or already well on your way to becoming an expert, KitchenAid is your ideal partner: all its appliances are inspired, designed and developed in partnership with professional chefs.

The outcome of this long lasting relationship is a range of products whose technologies and materials will deliver superior professional results. This means high-quality, stylish and performing appliances, and more options for your menus and kitchen design. Everyone who truly knows the meaning of being “serious about food” is now able to achieve professional results thanks to the way KitchenAid products are made.

Artisan Quality

Sight and touch are the first senses that come into play in the KitchenAid experience. In fact, all KitchenAid appliances are synonymous with fine craftsmanship, durability, sophisticated materials, sturdiness and meticulous attention to detail. 

Stainless steel conveys a feeling of durability and unparalleled quality to your eyes and hands. All these elements are harmoniously combined with meticulous design detail and care, both in major and small appliances.

Iconic Design

The entire range of KitchenAid small domestic appliances, major appliances and cooking tools has always stood out thanks to their timeless, distinct and bold design that adds character to any kitchen, inspired by the iconic Stand Mixer. There can be no denying that fine craftsmanship, durability, sturdiness, quality materials and careful attention to detail were and continue to be the basis of all KitchenAid’s counter top and major appliances, whether free-standing or built-in models.